We accidental touched a serious design-nerve.
"With Comics Spurs, the trend Kleinman and Byrnes-Enoch want to skewer is the lame typography of every artisinal coffee shop chalkboard or bespoke food court franchise. “It was intended as a joke about how fake everything seems now, with words like ‘artisanal’ and ‘bespoke’ thrown around like they mean nothing at all,” Kleinman tells me. “Comic Spurs is the font for that fakeness.”
Full Interview on Dezeen.