Oreo has a history of inventing new crazy flavors. What they needed help with was giving their constant innovation a creative narrative.
Enter the Wonder Vault, a magical place where any and all flavors that could, will, or can, exist in ethereal harmony.
The campaign launched with a 60' in cinema and online, and came to life in VR and OOH executions.
Animation by the wonderful Gentleman Scholar
Oreo VR experience. Lot's of press, lot's of cupcakes.