Global digital campaign for Oreo.
Oreo is the only cookie on planet Earth where the first thing people do with it is play. A century of advertising and grandparents have made people twist, lick and dunk their Oreos without a thought. So when they wanted us to tell the world to play with the cookie in new ways, we took a list of 10 playful attributes and built a campaign around them.
We built the campaign around a global hub, PlayWithOreo.com. Which was populated with all of the #playwithoreo content. We also curated content based on the specific attribute it featured.
Twist, dunk, crunch, discover, stack, love, pop, rock, roll, dream.