Global digital campaign for Oreo.

Oreo is the only cookie on planet Earth where the first thing people do with it is play. A century of advertising and grandparents have made people twist, lick and dunk their Oreos without a thought. So when they wanted us to tell the world to play with the cookie in new ways, we took a list of 10 playful attributes and built a campaign around them. 

We built the campaign around a global hub, PlayWithOreo.com. Which was populated with all of the #playwithoreo content. We also curated content based on the specific attribute it featured. 

Twist, dunk, crunch, discover, stack, love, pop, rock, roll, dream. 

 

Below are a sample of the recipe videos, user generated Oreo-Heads, YouTube stars we convinced to do some work, and contextual posts for the socialness. Enjoy.