Launch campaign for new Oreo S'Mores flavored cookies. 

Off all the foods to crave, s'mores have to be one of the most inconvenient. Gathering wood, finding a safe place to make a fire, buying all three ingredients, I'm tired just typing it. Luckily there are Oreo S'mores flavored cookies, a substitute for the times when your desire for a s'more is out of whack with your proximity to a campsite. 

To launch these treats, we teamed up with Shadowmachine and created a character, S'morey The Unidentifiable Forest Creature. 

He spent his memorial day break putting out inadvisable campfires. And also being talked about on the internet.