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Launch film for choco chip Oreo Wonder vault

When Oreo wanted to unveil its new flavor, chocolate chip, we helped them recreate the childhood experience of reaching into the cookie jar with an oversized experience in LA For more on Momentum Worldwide, head to: MomentumWW.com, check us out at Facebook.com/MomentumWorldwide or on Twitter @MomentumWW

Oreo has a history of inventing new crazy flavors. What they needed help with was giving their constant innovation a creative narrative.

Enter the Wonder Vault, a magical place where any and all flavors that could, will, or can, exist in ethereal harmony.

The campaign launched with a 60' in cinema and online, and came to life in VR and OOH executions.

Animation by the wonderful Gentleman Scholar. (their site has a ‘wonderful’ making of section)

Press:

E! Online, USA Today,Mashable, BuzzFeed, The Daily Meal, Elite Daily, US Weekly, Billboard, Yahoo!, AdWeek, Creativity Online, Fast Co. Create. Campaign, Marketing Magazine, SPIN, and PopCrush.

Oreo VR experience. Lot's of press, lot's of cupcakes.

Washington Post , The Drum , BrandChannel ,

Image of the pop-up Wonder Vault we built in Chelsea.

Oreo Wondervault