What's your Oreo creation?
When we asked America that question, we got over 750,000 ideas. A few billion impressions. And 3 winning flavors. In stores now. We also got some amazing press, like New York Times, AdWeek, Creativity, obviously Teen Vogue, Grub Street, Fortune, my personal favorite Sports Illustrated, and tons, tons more. Also some love from Grub Street, BuzzFeed, AdWeek, Delish , and more campaign coverage here...
And of course we rapid flavor-typed* fan submissions:
For people who we didn't send real cookies to, we sent them custom .GIF responses. Cool, just less edible.
Check out the full awesome visual system we created with our friends at Gentleman Scholar here.
A flavor entry by Dominique Ansel (the cronut dude)
Token Times Sq. Billboard.