I do some freelance helping friends at pharma agencies. This campaign was about bringing a human touch to a highly intricate B2B message.
DSM is a unique company that makes lots of ingredients that make other people’s products better. So we helped gave them a brand platform ‘Products With Purpose’ and brought it to life with a visual approach that let them tell their story in a way that people would understand. Flexing from vitamins to flavor additives isn’t the easiest task.
My partner and I provided the creative platform and visual device and then the great people at Fingerpaint brought it all to life with Illusion CGI.
