This campaign helped Subway raise rales 10%+ over 2019. In a pandemic. The challenge was that it seemed like every fastfeeder wanted to do some sort of limit edition celebrity offering. So we hopped on the bandwagon. But in our own way. We gave two hyper competitive NBA players their own sub, and then let them feud over who had the better… sub? The Draypotle and Bacon Tatum. Available at a Subway near you.
The feud crossed over into twitter, and ever on to ESPN morning shows. Transmedia! There are ‘Bacon Tatum’ signs at games now, and Draymond even kept it going after the campaign
It was also an honor so see how passionate the Subway employee reddit seemed to be about our idea.
