


Caramel Encounters
For the launch of Kahlúa’s latest flavor, Salted Caramel, we wanted to put focus on how well it pairs with iced coffee. So we chose to highlight the fact that without this new liqueur innovation an iced coffee is really just a virgin iced coffee. These three spots show how your virgin iced coffee can become a “real” iced coffee with Kahlúa Salted Caramel.
To make these scenarios come alive, we teamed up with set designers Nix + Gerber, directors Andrew Wonder & Lainey Dubinsky and proceeded to spend two days making Kahlúa Salted Caramel get it on with a cup and spilling “real” iced coffee all over these three cute little sets.